We're on a mission to modernize the laundry industry.
LaundryShelf was built by operators who felt the pain firsthand — handwritten order slips, missed pickups, and no visibility across locations. We set out to change that.
Our Story
LaundryShelf was founded in 2022 by a team of former laundry operators and software engineers who were frustrated by the lack of modern tools for the industry.
Today, LaundryShelf powers over 1,200 laundry businesses across Southeast Asia. Our platform handles everything from order intake and tracking to staff management and customer notifications.
Our mission is simple: give every laundry owner — from a single-branch shop to a regional chain — the tools that were once only available to large enterprises.
Our Core Values
The principles that guide everything we build and every decision we make.
Reliability
We build systems that laundry operators can depend on — 99.9% uptime, real-time sync, and offline-ready mobile apps.
Simplicity
Powerful features shouldn't require a training manual. Our UI is designed for owners and staff who have real work to do.
Customer Focus
Everything we build starts with a conversation with our customers. Your feedback shapes every release.
Meet the Team
The people behind LaundryShelf who are passionate about transforming the laundry industry.
Alex Rivera
CEO & Founder
Sarah Chen
CTO
James Wilson
Head of Product
Elena Rodriguez
Customer Success
Get in Touch
Have questions about LaundryShelf? We'd love to hear from you. Send us a message and we'll get back to you as soon as possible.